Book Marketing Coaching

You’ve got a book coming out so now what?

How do you reach those people just waiting for what you have to say? What to do when the media is changing so rapidly, the Internet opportunities are overwhelming and social marketing is becoming an imperative!

Wouldn’t it be great if you had a COACH to give you all the right tools and point you in the best directions? To tailor a program just for your book designed for your market?

Enter Jackie Lapin. Book Marketing Coach, 30-year veteran PR expert and best selling author.

She provides consulting in a variety of areas including, but not limited to:

  • Help you create your sales and marketing plan
  • How to grow your platform
  • Develop your internet marketing strategy
    • Best seller campaigns
    • Website development and landing pages
    • Book and web promotional tools, including website opt-in inducements
    • Blogs
    • Articles and article distribution
    • Social network outreach
    • Joint venture and cross-promotions
    • Newsletters
    • Web reviews
  • Develop your publicity strategy
    • Media kit and pitch letter
    • Radio media tours and tapping Internet radio
    • Print publicity
    • Web publicity
    • TV publicity
  • Convert your book to an audio book
  • Recommend places to list yourself to be found by readers, prospects and media
  • Develop book signing and appearance strategies
  • Get a handle on follow-up product/seminar development
  • Provide recommendations on all outsourcing resources needed:
    • Fulfillment house and product developers
    • Video providers book trailers
    • Virtual assistants
    • Press release distribution
    • Webmasters and web designers
    • Shopping carts and auto responders
    • Graphic and cover designers
    • Article and ezine distribution
    • Book distribution to major chains, web merchants and vertical book channels
    • Trade advertising
    • Digital marketing
    • Speaking coaches
    • Media training
    • Book awards
    • Book marketing newsletters, support services and resources

And more….

“Jackie’s experience, energy and insights were extremely helpful as she helped me fine tune my brand!”

G. Brian Benson, Award Winning Author of “Brian’s List 26 1/2 Easy To Use Ideas On How To Live A Fun, Balanced, Healthy Life!” and Advocate of Inspiration

Jackie was a valuable strategic partner as I published and promoted The Labyrinth.  She encouraged me to develop my platform beyond the book and guided me to craft my key messages of hope and truth,  helping me leverage the value of James Ray’s trial while avoiding the sensationalism.  Jackie’s broad perspective from her experience in media relations and as a published author provided a great framework for my marketing and promotion planning.  She helped me anticipate tough questions and prepared me to respond to media inquiries and my first television interview.  Be prepared and bring her all your questions…she has the answers!

Lori Lovens, Author of “The Labyrinth: A True Life Adventure Seeking Wisdom, Healing and Love”

“I chose Jackie because I liked her cheerful manner, professionalism and because she had ‘walked the walk’ with her own books. I was very pleased with Jackie’s efforts on my behalf. She proved a very valuable and insightful consultant. I plan to promote my book and expand my services in the years to come, exploring various venues, and am pleased that I will have Jackie at my side. Having done due diligence in the PR field and ‘vetted’ Jackie, I found her professional fees very fair. This is important because I talked to a few writers who felt they were taken advantage of or didn’t get their money’s worth. My experience is that Jackie works from the heart–she is a heart centered professional.”

Don Mordasini, author, psychotherapist Author Princes and Ogres

Book Marketing Coaching Fees:

First 2-Hour Coaching Consultation $400
Each Hour Thereafter $200
6-Hour Package ($200 savings!) $1,000

To make an appointment, email or call (818) 707-1473.